New MICE Industry

New MICE Industry

SPONSORED CONTENT international 2021-09-14

The MICE industry's communitylab is an initiative to showcase new supplies, test concepts and research demand for sustainable and responsible events.

Showcase and contextualize concepts and initiatives in destinations relevant for the planning and organization of congresses, meetings, sport events, incentives.

Research and invite new target groups of organizers who want and need to materialize holistically responsible and sustainable events.

An increasing number of international meeting planners - and their clients too - are looking for and already planning such new MICE programs along sustainable parameters that allow them, the host destinations and the planet, to align their business. This number is expected to increase fast and exponentially.

Destinations should show that they are prepared and have new ways to demonstrate and discuss their initiatives and related offers openly. In addition to the curated selection of information, the communitylab provides a fully interactive range of functionality — away from one-way information to allow discussions in groups or forums, with the opportunity to present ideas, test concepts, and propose collaboration projects or to simply ask questions.

The ultimate goal of communitylab is to collaborate across segments to find new solutions for all who need them.

Become a fellow campaigner in communitylab by investing a small annual amount which allows to fully benefit from the functionalities of the platform and to collaborate for a new future for yourself and your organisation, the meetings industry and meetings destinations. Decide now to become part of the solution and not remain part of the problem.

Communitylab uses the Sustainable Development Goals of the United Nations Agenda 2030 to structure projects and topics and we recommend the same to our investors. It helps everyone better classify the projects and find their way around.

Apply as a fellow campaigner: https://communitylab.tmf-dialogue.net/signup

Text / Photos: tmf dialogue marketing gmbh germany


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  • Photo: Bill Hamway by Unsplash
  • Photo: Clay Banks by Unsplash
  • Photo: Chris Montgomery by Unsplash



MICE - Business 2.1

MICE - Business 2.1

INTERNATIONAL - 2021-09-06

Fifteen months - how was the development? We have set ourselves up with all kinds of necessary and unnecessary communication tools. Without quite trusting the general state of affairs, we now venture outside. To see if the world has changed. It has changed, and in many areas dramatically without perceiving it at first glance. One of the sectors most affected by the pandemic and especially by the change in world society that is currently in process is the tourism industry. Especially the business segment of MICE (Meeting Incentive Convention Events) tourism.

A lot of courage shown. The organisers of trade fairs are certainly to be congratulated. For the courage they had to hold a congress and a trade fair. They have concentrated the event, which used to take up eight or more halls, into three or one.

In obedience to necessity, the halls are very loosely arranged. With fewer visitors than usual, they seem even emptier. On the other hand, there are stand staff who are interested in providing information and, if you want, have time to do so. What is noticeable: almost no visitors from Asia. And also fewer Asian exhibitors. Here and there just a stand with a brand pointing to products and the QR code: "Have a look if you like, and write to us if you want". The chat box will make the first contact.

Even at a small fair you learn a lot. The lecture rooms and auditoriums for talks and panels are smaller than usual and adapted to the COVID situation. So people sit far apart. Since many seats remain unoccupied, the halls seem empty. Speakers, some of whom are on site and some of whom are connected, engage as if thousands were sitting in the hall. The spark jumps over, the audience is also more attentive. Almost all of them stay until the end of the event.

Covid has accelerated digitalisation. People spent more time at the computer and became more familiar with online offers. The demand for products and services from the internet has exploded. These are challenging times for products and brands. Customers are more practised and knowledgeable.

The next offer is one click away. Those who do not position their products and brands in a clear, unambiguous, comprehensible and relevant way will go under. Strong brands will become stronger in the future, diffuse or diluted ones weaker. Or they will be forgotten and gradually disappear altogether. The intensive use of the internet for all kinds of services, which could already be observed before Covid, really took off during the pandemic and the long time at home.

Who would have thought it? It also works from home. While a change of habits was completely unthinkable until the beginning of 2020, Covid has fundamentally changed the world, the people and their rituals in work and meetings in just a few days. If for years we travelled to meetings and social encounters several times a week and also very often unnecessarily, this was no longer possible in one fell swoop. And as it turned out, no longer necessary. The world met at home on the screen and did not perish. Yes, it became more productive here and there. Without check-in stress, unfriendly securities, long waiting times or overcrowded lounges at airports. It's easy and convenient to do three international meetings in one morning. And the afternoon at leisure - as the travel brochure would say.

Privileges and obstacles: Privileged were people who were technically well equipped, had enough space and good connections. They quickly found their way around. However, not everyone benefited from this. Apart from family programmes, which suddenly became more challenging to manage, there were millions of people in other countries and continents who lost out to Covid and Lockdown. "Digital engagement" is all well and good if the infrastructure is right and connections are reliable and of good quality. Otherwise, social isolation or the crash of business quickly looms.

Fighting digital bottlenecks. The use of Netflix and similar services has increased by leaps and bounds. That needs bandwidth. And it is a huge challenge for the mobile phone industry. Applications and business models are increasing. The need for high-performance connections is growing by leaps and bounds. Without the appropriate infrastructure, the network will soon become scarce, even in the western world. The industry will accelerate the introduction of 5G. There is already talk of the middle of this decade. Even if the lockdowns have slowed down the standardisation work that is necessary before the market launch. The development can no longer be stopped.

Network neutrality will disappear. The term "slicing" has often been mentioned in connection with 5G. This is to be understood in the sense that certain user groups claim parts of the network for sale and exclusively for themselves. In this "slice", they develop their business model for and with their customers. The mobile phone industry is waiting for such business models. Interested parties are known. The radio and TV industry is also one of them. However, individual, proprietary business models also spell the end for net neutrality. On the contrary: there can be no net neutrality, because otherwise the business models would not work at all.

Who guards my data? High-performance connections are all well and good. But they are of little use if they are hacked. So cybersecurity becomes the central issue of all. What good is it if I can access the data in my cloud from anywhere at any time, but it can be hacked and misused, even used against me? In the risk management of states and companies, cyber security belongs in the top rows. The longer, the more so in that of private households.

Creatives never go under! The start-up world is booming as if there had been no Covid; on the contrary, there is a feeling of finally having achieved what the world has not been waiting for. But which demonstrates creativity, ideas and entrepreneurial courage. For this, praise and respect belong to each and every startup. The topics are well known: Medicine and health, finance and investing, travelling and getting to know the world, self-help of all kinds. But where is the reach of these new offerings? Where are the business models, where is the refinancing of the idea?

Start ups and honesty. Well, creativity and the opportunity to realise ideas is a great Privilege. Very often are these not entirely honest - with the investors, authorities or the rest of the world.

Elizabeth Holmes: Recently in court in San José (California, US). Elizabeth Holmes, founder and CEO of Start-up "Theranos", is developing as one of the biggest fraud affairs in Silicon Valley. The Holy Land of Start Ups. Local and International Press reported on details recently.

Whoever achieves speed wins, not only at the Olympics Covid has surprised and taken the world by surprise. Rarely have so many people had to change so quickly. Providers also needed speed. In the future, success will still come to those who quickly recognise and accept reality and turn challenges into solutions in an instant. The gap between success and failure is widening: "There will be big winners and big loosers". It's no longer just about "bigger - further - faster" The daily perceptible changes and above all the imperceptible ones have initiated a rethink. It is up to everyone to redefine their own position and possibilities.

Text: Red.

Guest Page in cooperation with
TRAVEL and GOURMET Magazine - MICE Tourism

India: EPEX - India MICE Trade Fair

Featuring the Indian MICE and Destination Wedding industry and Global Destination Tourism Boards, Convention Bureaus, Hospitality Brands, Hotel Brands, DMCs and other Suppliers.


EPEX - India

EPEX - India

SPONSORED CONTENT India 2021-09-10

India’s Largest Tradeshow Featuring the Indian MICE and Destination Wedding industry and Global Destination Tourism Boards, Convention Bureaus, Hospitality Brands, Hotel Brands, DMCs and other Suppliers.

Over the past 5 annual editions, EPEX has emerged to be a leader in creating meaningful business engagements between International Destinations and India Outbound Planners.

2019: IPEX was a great success, over 80 partners showcasing across the world. 350 hosted business leaders held over 1000 meetings.

2020: Unter the treat of corona and the public health situation, EPEX was organised and held virtual. Series of events, communication and discussions with destination partners, as well as one-to-one meeting with local and international business leaders.

2021: EPEX will continue to offer the series of Virtual Meetings in addition to a specifically curated on-ground leadership event – The EP Retreat, to be held in Dubai, UAE: October 24 - 26, 2021.

Text: Public information in EPEX Page of Experimental Planner India https://experientialplanner.com/

Featured: Guest Page