MICE-TOURISM: Meetings Incentive Conventions Events

The Embed View: 
In Corporation with The GLOBAL BiZ magazine




USA, Las Vegas 2021-08-26

Over 3,000 buyers have so far registered to attend IMEX America from across the planner community – event agencies, associations, corporate planners and independents – all with business to place and many at a senior level.

Agencies currently account for 47 per cent of the total, corporate buyers 22 per cent while association buyers make up 9 per cent and independent buyers 18 per cent (other – 4 per cent).

“At its heart, the show is about connecting buyers and exhibitors to place business – this is the foundation of everything we do. We’re thrilled to see such demand from the business event community to reconvene at IMEX America this November. For many in the industry, the show is set to play an important part in their long-term business recovery, providing a timely opportunity to gauge industry confidence and real-time growth prospects while meeting colleagues and partners who they haven’t seen face to face in almost two years.” Carina Bauer, CEO of the IMEX Group, discusses the momentum driving registrations for the show which takes place at the Mandalay Bay, 9 – 11 November in Las Vegas and is preceded by Smart Monday, powered by MPI, on 8 November.

Meeting and event professionals are invited to join what’s being billed as their industry’s homecoming event by registering for free, as usual. Attendees can expect a ‘safe but not sterile’ live show experience designed to meet current business needs. It will enable them to place and plan future business while tapping into an extensive education programme based on new tracks and speakers who understand the industry’s challenges and potential going into 2022.

Alongside the buyers, an international range of exhibitors are contracting week on week and span all sectors of the industry. These include destinations Australia, Singapore, Dubai, Italy, Canada, Boston, Atlanta, Argentina, Hawaii, Panama and Puerto Rico as well as hotel groups Four Seasons, Wyndham Hotel Group, Mandarin Oriental Hotel Group and Associated Luxury Hotels International.

Carina Bauer continues: “Our partners have played a pivotal role in helping us to create a live show that reflects the current business climate and is targeted to the community’s needs. We’re also working closely with our new venue – Mandalay Bay – and host city – LVCVA – to ensure that IMEX America meets the highest standards of health, comfort and safety. Our mission is to create a show that’s underpinned by secure safety measures while delivering the classic IMEX touch of fun, soul and heart that we know our community craves right now.”

Looking ahead to the 10th edition of IMEX America, Carina and IMEX Chairman Ray Bloom discuss pent-up market demand, exhibitor and buyer interest levels, changes to the show experience and more – watch the latest ‘Conversations with Carina’ here.

IMEX America takes place 9 – 11 November 2021 at Mandalay Bay in Las Vegas.

Text: IMEX America Press Release Photo: IMEX’s Chairman Ray Bloom, and IMEX’s CEO Carina Bauer.





Here in Japan, we are entering peak cherry blossom season, an annual milestone renowned worldwide as images of these beautiful blooms are shared across the globe. A symbolic flower of spring, cherry blossoms signify a time of renewal, and with a short life span, when they bloom it's a moment to be captured and remembered.

This year, their moment in time feels particularly poignant as we look forward to a brighter future following the pandemic. Just last week, the state of emergency was lifted in Tokyo and three neighbouring prefectures, and although travel restrictions remain in place, this is a positive step forward for the country.

This also follows the news that while overseas spectators won't be able to attend the Olympics and Paralympics in Tokyo this year, the event will go ahead. We're privileged to have the opportunity to host such a significant event under such challenging circumstances. The Olympics will provide an opportunity to showcase Japan as a meetings and events destination to a global audience and build confidence with associations and PCOs for when travel restrictions are lifted. Until then, wishing you all a positive, happy and healthy start to spring. We look forward to welcoming you back to Japan soon.

Text Press Release / NEW BEGINNINGS by Eleanor Wyllie | Convention Manager, Japan Convention Bureau / Japan National Tourism Organization





A highlight in the industry calendar, this year would have been the 30th year of IME, so we weren't going to allow the pandemic to put a stop to celebrations. Instead, the program, inclusive of more than 600 business exchange sessions, was delivered as a virtual event from 24-26 February to 34 overseas buyers. Thanks to all partners, CVBs, hotels and meeting organisers who joined us for this year's event, which provided reassurance that our industry and incentive travel in the Asia Pacific region is still thriving.

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