JAPAN - 17.08.2021

"One of the most memorable values that we preserve and remember when we travel is the star of hospitality, that unconditional human contact that we receive unselfishly with kindness and deep respect when we find ourselves on the stage of a journey.

Omotenashi in Japan is not a mask or a simple paraphrase learned as a modal or fickle standard during the moment of serving a guest, customer, diner or visitor in a city. Omotenashi is much more, it is a millenary tradition, which is learned and recognised as an impeccable value offered to a person from the perspective that the customer is a God.

Keigo is an important part of Omotenashi it is formal language with a high degree of politeness and has the spirit of valuing the actions of the interlocutor and giving supreme importance to the welfare of others. In Japan you will always feel like a special guest, no matter if you visit a majestic restaurant or a simple little handicraft shop in a traditional neighborhood, you will always be welcomed in the wonderful manifestation of the deep respect and techniques of "Omotenashi".

Omotenashi has the spirit of creating a pleasant, respectful, cordial and memorable atmosphere for the guest or customer, offering selfless benevolence and anticipating their wishes, leaving our guest with an indelible memory of care and high value in the hospitality of their journey. Immersing oneself in the constellation of Omotenashi techniques and adapting them to the culture and traditions of hospitality establishments and services in tourism is one of the trends that make a difference in the experience of travellers.

Text: Guest Writer Luis Felipe Nuñ Ramirez PhD. / Photo: Michel Catalisano by Unsplash



FRANCE - 15.06.2021

Ancient books preserve within their yellowed pages the relentless passage of the volatile God of time, secret stories and romances are detained, patiently waiting to surprise and captivate whoever discovers them and dares to travel through the labyrinths of the imagination.

This is the way to "La Loire", as if a subtle curtain of mist magically protected it, preserving mysterious secrets of past times, a countryside bathed by the flowing waters of the river of the same name, which contrasts with the intense colour of the smooth landscape. To pause serenely in space and be amazed by the imposing majesty of its dozens of enormous castles, elegant palaces, enigmatic basilicas, monumental abbeys and incredible museums, makes a walk through the region a splendid and exciting journey. Epochs of glory and endless sounds of the passing of mankind, powerful trade routes of the Celts and Greeks, Romans and Vikings, Gallic villages brimming with history and tragedy.

The small medieval villages tirelessly accompany the traveller on the pilgrimage of the route, where sitting on a terrace to enjoy the aroma of coffee, freshly baked bread or an excellent wine paired with the exquisite gastronomy of the region is an unlimited pleasure. To visit - even virtually - "La Loire" in the heart of France is to make an unforgettable journey, full of special impressions and sounds, indescribably harmonious and impressive, full of memories that will be kept forever in your memory and in your heart.

Text: Red. / Photo: Dorian Mongel by Unsplash



INTERNATIONAL - 30.05.2021

The surprising thing is that today, immersed in the robotics of high technology, pending on the mobile and the constant permanence in the hurricane of social networks, one of the travel trends that is revolutionising the preferences of travellers, is to disconnect completely from the networks and disappear during the holidays.

Incredible, but travel trends point to the selective search for experiences that take us on a journey of emotions, flavours, atmospheres and sounds that authentically evoke a journey through the past and a total absence from social media. It seems to be taken from the yellowed script of a film of yesteryear, where on the big screen we enjoyed the fascination of travelling through time, following the trajectory and the delicacy of unforgettable scenes and places of the past, and finally without a permanent telephone in our hands.

The fascination of being present in the past, for example, means that more and more people are choosing memorable train journeys, such as the mythical and elegant "Orient Express", among many others around the world, selected to live formidable experiences, where the hours pass in peace and quiet.

Select the time and historical moment preferred by us and stay under the charm of unique hotels that hundreds of destinations keep as authentic jewels, preserving the atmosphere, the decoration, the flavours and the ambience of what we most want and are passionate about living. It is not science fiction, but enjoying the mysterious journey through the past in fullness and serenity, at the whimsical whim of our passage, without being on Wifi is a privilege that is worth giving ourselves on our holidays.

Text: Red. / Photo: Massimiliano Morosinotto by Unsplash



GERMANY - 2021-08-23

It is summer and many travel enthusiasts may be discussing holidays with family or friends. It is not only a question of budget but also of health. Depending on the country, this topic is viewed in different ways and is therefore discussed either factually or emotionally.

Travel regulations, quarantine regulations and closed or open borders and last but not least the economic situation of the person or persons willing to travel contribute as arguments.

But if one takes a broad, even global view of the worldwide tourism industry, with its mass movements, hotel castles and hours of waiting time at airports, one or the other inclined observer might ask himself - is this actually still a holiday?

Should I really spend these few days a year in this degrading way? The environmentally conscious reader has usually already clarified this chapter for himself and has come to terms with himself and his environment by using the classic summer resort as a solution. No long journeys, preferably staying in small accommodations or holiday homes and then enjoying the country, people and regional gastronomy a lot by bike or on foot, or discovering that a natural pub in a natural body of water can also create a new sense of well-being.

The rest of the world must nevertheless ask itself whether the mass herd buoyancy in times of infectious diseases and economic crisis can still be expected of our world? Especially since this topic has increasingly been given a socially responsible component. Doesn't the mass tourist contribute to the exploitation of tourism workers? Doesn't the mass tourist also contribute to a considerable amount of waste on our planet? Is the underpaid employee who works endless overtime not a result of this mass industry?

That the black sheep exist and unfortunately are increasing is a fact, but is it not also a responsibility of the consumer - the holidaymaker? Is the consumer willing to pay for more quality and less quantity? Is the "cheap flight" passenger aware of the measly salary of the flight attendants, or is he blinded by the beautiful appearance of the uniforms and the - sometimes still existing smile?

Of course, this thinking cannot lead to consequences that lead to a positive change within a short time - or can it? COVID-19 has shown that a profound reflection on what tourism of the next generation could look like has at least begun, not voluntarily but by deadly force.

Text: Red. / Photo: Zach Betten by Unsplash



TOKYO - 02.05.2021

Spring is here, the merry month of May is just around the corner and a little joie de vivre is creeping back into the home office. There are blossoms everywhere in the parks, even in our country, which perhaps compensate a little for the fact that no tourists have seen the cherry blossoms in Japan this year.

Of course, there are some nice videos of the cherry blossom in Japan on Youtube - here is our favourite: by Japan Pro and in courtesy published on YouTube and supported by JNTO - Japan National Tourism Office being published in the May '21 Newsletter in German Language.

Cherry blossoms are one of the national symbols of Japan and appear every at the start of Spring. Known as 'sakura' in Japanese, this period is incredibly popular for the activity of 'hanami' or flower viewing. Without tourists in Japan this year, many of the most popular sakura spots in Tokyo are much quieter than usual, so we went to check out a few to show you what it's like. Enjoy viewing cherry blossoms in Tokyo with us!

In the following video presented: Shinjuku Gyoen Park- The 8th largest park in Tokyo and features over 1,500 cherry trees. Inokashira Park- Another popular spot on the west side of Tokyo, right next door to the Ghibli museum. Its large lake is also a favourite for couples as has rental boats that you can take out onto the water. Meguro River- Perhaps one of the most photogenic sakura spots in the whole of Tokyo. Hundreds of sakura trees line both banks for over a mile.

Text: Sponsored Content / Photo: Japan Convention Bureau Video by Japan Pro and in courtesy published on YouTube and supported by JNTO - Japan National Tourism Office being published in the May '21 Newsletter in German Language



IRELAND - 17.03.2021

Saint Patrick was not called Patrick, nor was he Irish. In fact, his name was Maewyn Succat.

He was born in Britain in the 4th century. Maewyn Succat was later kidnapped by Irish raiders and sold as a slave to herd sheep. He escaped and went back to Britain to a monastery. Years later he became a priest, was given the name Patricius and travelled to Ireland to convert the country to Christianity. Saint Patrick is the main patron saint of Ireland.

Saint Patrick's colour was not green. The traditional colour associated with Saint Patrick was blue. Green became popular as the colour of the independence movement from the 18th century onwards. According to a survey by WalletHub, 82.1 per cent of celebrants plan to wear green this year. In the US, the Chicago River is dyed green for five hours - with plant-based dyes.

Why is the shamrock associated with Saint Patrick? Saint Patrick used the three-leaved plant to explain the Trinity of Father, Son and Holy Spirit. Nowadays, the four-leaf clover in particular stands for good luck. Did Saint Patrick drive the snakes out of Ireland?Figuratively speaking, this may be true, but scientists claim that there were no snakes in Ireland after the Ice Age.

Why does the day fall on 17 March? Saint Patrick died on 17 March 461. The Catholic Church assigns death anniversaries of saints to their names. 17 March marks the bank holidays not only in Ireland, but also on the island of Montserrat (founded by Irish people) in the Caribbean, which belongs to the Lesser Antilles.

No public holiday for Irish pubs until 1970. For religious reasons, Irish law required all pubs in Ireland to remain closed between 1903 and 1970. When Saint Patrick was introduced as a bank holiday, the law was repealed and pubs opened for the celebrations. The increasing commercialisation of the holiday has been criticised for several years. Celebrations no longer take place in honour of Saint Patrick and his legacy.

Irish people celebrate worldwide. Celebrations around the globe include parades, festivals and céilithe (with Gaelic folk music and dance). The first celebration in America was in Boston in 1737. The first Saint Patrick's Day parade was not in Ireland, but in New York in the 1760s. The shortest parade in the world measures around 30 metres. The venue is Hot Spring in the US State of Arkansas. There are about 33.3 million Americans (10.5% of the population) of Irish descent - based on the most recent American census in 2013 (The population of Ireland is 4.75 million.) One of the reasons for this was the famine in Ireland in the late 1840s. At that time, millions of people left the Emerald Isle. There are 16 places named after the Irish capital Dublin in the United States.

A day of celebration for Guinness. Not entirely unexpectedly, sales of Guinness beer increase on Saint Patrick's Day. On average, 5.5 million pints of the black beer are drunk per day worldwide. More than twice as many units cross the counters on 17 March. According to an estimate by WalletHub, 13 million pints will be drunk on 17 March.

Text: Red. / Photos by Unsplash


Video: Discover Ireland on YouTube